Classes will be held from 10:00 to 17:00.

Reserve a place on the module can follow the link https://goo.gl/jfe971

WE WILL consider and deal with these questions:

1st day

1. Marketing as an important business function

- What is Marketing and why is it needed in the Company

- Goals and objectives Marketing

- Information field

- Functional Marketing:

1) Marketing strategy; 2) Promotion of the brand and products; 3) brand and positioning; 4) Business Intelligence; 5) New products, R & D; 6) pricing; 7) Trade marketing, sales channels and the development of new markets

- Interaction with the rest of the Marketing Company

- Affiliate Marketing: advertising agency, media, research, design, PR

2. Brand and Positioning

- The importance of long-term strategy

- Market scales "price - value"

- The essence of the unique market position

- Segmentation of consumers

- My product - brand or a brand?

- The essence of marketing and critical positioning

- Basic techniques of branding

- Analysis of the current examples of brand positioning

3. Marketing Planning: Structure and content of the marketing plan

- Audit of business and the current market situation

1) Macroeconomic environment: PEST; 2) Internal analysis; 3) microeconomic environment: the market / competitors / customers; 4) SWOT

- Marketing strategy

1) Objectives; 2) Preparation of a marketing plan; 3) Strategy; 4) Preparation of a marketing plan; 5) Segmentation of consumers; 6) The budget; 7) Marketing Mix (8P); 8) Monitoring and evaluation

4. Tools of promotion of brands and products on the market

- Classic (Off-line: ATL, BTL)

- Digital (Digital: websites, blogs, social networks, etc.)

- Integrated

5. Discussion of goals and objectives of the company's business, practical recommendations for the further development of marketing

2nd day

1. Principles of integrated marketing communications (IMC) for B2B

2. Principles of IMC for B2C

3. Construction of system sales in the company

4. Basic principles of organization of the sales department

5. Mechanisms loyalizatsii customers, increasing average ticket / order volume

Business Coach: Anton Volnyansky - business coach, an expert on strategic marketing, curator of the MBA program in "Marketing"

Alexander Pronishin - business coach, expert Academy MBA International in sales.

Moderator: Tatiana Revutskaya, Ph.D., director of the Academy of the MBA International, a business coach.

Classes are held in the form of an interactive workshop with a permanent solution of practical problems and case study in small groups up to 15 people. Cost of participation - 6000,00grn.

After graduating -Certificate of attendance "Marketing and Sales" in the framework of the MBA INTERNATIONAL EDUCATION.

We are waiting for you at the address: Str. Smolenskaya 31-33 (Kyiv Economics Institute of Management), Aud. Number 704

To register for the program please send a request to:

manager@sicmba.in.ua

(044) 223-92-53

(068) 595-10-52

Or reserve a space on the module can follow the link https://goo.gl/jfe971